Why Every Brand Needs a Community

It’s easy to buy attention these days. With over 5 billion people connected to the internet, the majority of the world is now just one bid away.  

But smart marketers know that buying views is no longer enough. If brands really want to create lasting bonds, they need to embrace community. 76% of internet users engaged with an online community in 2020*. Meaning if your brand is not taking part in the conversation, you’re missing out on massive potential.

We recently launched our own community here at Basecamp, and the results so far have been incredible. Every day, passionate Basecamp customers share tips, tricks, use cases, feature requests, personal wins, and so much more. Though they come from companies of all shapes and sizes (and countries!), they bond over the shared experience of making work better with Basecamp. And as a result, we strengthen our own bonds with these customers in a way no paid marketing campaign could ever achieve.

How (and Where) to Build Your Community

Of course, launching a community was no easy feat. Our biggest challenge was deciding where it would live. We have been very vocal about the dangers of group chat, which is why tools such as Slack and Discord were off the table. And our passion for privacy meant Facebook Groups were a non-starter. 

Eventually, it hit us. If we use Basecamp for literally everything else, why not use it to build our community, too?

In retrospect, this should have been obvious. Basecamp was built to organize everything. Docs, proposals, conversations, to-do’s, calendars - Basecamp replaces a bunch of apps with a single interface. Just ask our Marketing Team. They use Basecamp for tasks as diverse as collaborating with our external agencies and managing PPC initiatives, to maintaining our content calendar and tracking analytics. 

Everything we do gets done inside Basecamp. And if it’s good enough to run our entire company, it’s good enough to run our community.

Though it’s still early, we can already see that the Basecamp Community is going to become one of our most potent marketing tools. Our only complaint is that we didn’t launch it sooner.

As they say, the best time to plant a tree was 20 years ago. The second best time is now. If you haven’t started investing in community, don’t wait any longer. Because if you don’t create a venue for your audience to engage with one another, your competitors certainly will.

Put It In Basecamp

Whether you’re planning to build an entire community, or you just want to bring some organization to your projects, the answer is simple… put it in Basecamp.

Basecamp allows you to organize your projects, reduce time in meetings, and communicate effectively with co-founders, teammates, and clients, without spreading work across multiple apps. After switching to Basecamp, 9 out of 10 customers report having a better handle on their business, 8 out of 10 say their teams are more self-sufficient, and 6 out of 10 have fewer weekly meetings.

See for yourself why work is better with Basecamp by taking 90 seconds to sign up today. Try it for 30 days, on us (no credit card required). If you like it - and we’re pretty sure you will - it’s just $99/month for your entire team.

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Keep it together. Put it in Basecamp.

This email was sent by CornerTech and Marketing, and sponsored by Basecamp.