My Recent Kickstarter Learnings
Some learnings for the 1H this year and some news
For those who read my last release, I recently launched my Dog Journal onto Shopify, fresh from Kickstarter.
In this article, I wanted to reflect on some of the marketing lessons I have learned from my Kickstarter campaigns over the last few months.
Kickstarter Learnings
We launched our Kickstarter earlier this year without any expectations. Although I had read that you needed to create a huge pre-registered list to make a Kickstarter successful, I took a different approach.
Instead, I went - what if I just aimed for a lower amount with no marketing outside Kickstarter? How much would Kickstarter help market for us?
The answer was, not much but also enough to get us over the line. Still some learnings we had was:
Start early with your pre-registration page (We had around 100 followers with 5 of them converting immediately once we launched)
Set up all your social media links
ALWAYS include add-ons, people will buy them if they relate to your product
Either way, I’m happy it worked out, showcasing that even with 0 marketing, Kickstarter can still be a great platform to launch any type of product.
Onwards onto Shopify
Did you know a great perk of working at Shopify is the ability to create your own store on the paid plan for free?
That is why I moved straight onto Shopify after my Kickstarter.
I also kickstarted a new ambassador program for those who have a dog or know someone with a dog and would like to join! There are some great incentives available, so check it out below:
Some interesting tech articles this month!
Ok, I’m still going to throw a few tech articles that were interesting this month below:
Crowdstrike (and Microsoft) causing a global outage. Read here
Wiz the wonderkid cybersecurity startup rejects Google’s offer of $23 billion USD. Read article here
Google’s plan to turn off third-party cookies in Chrome is dying. Read here
There you have it - a half year update to everything tech, marketing and me!
Cheers,
Richard