Marketing Learnings #2 - New Experiments 🚀🚀🚀
A couple of months ago, I kickstarted a new series where I go over marketing tips from my side hustles and my normal work (here is the first edition).
I am excited to present my next bunch of learnings from recent marketing activities. Hopefully, some of these are interesting and if you like this series, give this article a like so I know to continue these down the line.
Ok, so here we go:
1. Guilt Tripping Subject Headlines
We recently ran a lot of events, and some of the highest engaging subject headlines ‘guilt tripped’ others into checking the emails. Although I’m not the biggest fan of these subject headlines, the goal was to send these to recipients that opened but didn’t engage the email.
I used this subject headline: “I noticed you didn’t sign up yet…”
Yes, with an ellipse and boy, it was effective. We had a 60% open rate (compared to our company’s average of around 10-15%) and got a ton of sign-ups.
2. Learnings from ProductHunt
I recently launched a product on ProductHunt, hunting and making the product myself. Although I didn’t make it into the top 10, I still managed to draw a decent amount of interactions, with over 200 visitors to my product.
My learnings were:
Always find a well-known hunter. They actually offer their services for free as long as you schedule it ahead. The amount of followers they have is invaluable to the launch as these followers get notified on launch day. So unless you have a well-followed profile, it’s best to find a hunter with a good influence on the platform.
If you want to hunt it yourself, post it on the weekend. You still, however, need time to grow out your profile. Start discussions in the community and grow out your product with the Ship feature. It is possible to get to the number 1 spot if you hunt it yourself, but it just takes a lot more time to get organized.
Last and not least, make sure you promote hard in the first couple of hours - your product needs those eyeballs early. Remember to schedule everything beforehand to your email list, social media and anything you can get your hands on.
3. Telemarket your own database for events
This is a random 'tip that might not necessarily be marketing based, but apart from emails, we’ve found that telemarketing to your own database brings in the most registrations for your money.
If you already have a strong enough database, contacting them by phone will help drive those numbers up if you have an event.
We paid around $2.5k USD and got around 66 registrations which also got us reminder calls to those 66 registrations. Not bad for your money.
Hopefully, you find these interesting! Don’t forget this to anyone you think might like these!